People who blog know that it’s a lot of work. So I’m taking this entry to shirk my responsibilities and just write in a stream of consciousness manner.
Two years out of college (okay, 2 years and 3 months but don’t tell anyone), I’ve gained some insight on life, a sense of what I might want to accomplish in my career and 20 lbs. What’s more, I thought I knew everything in college and now, I feel like I know nothing at all. Yes, it’s a bit cliche, but it’s not just what I don’t know in marketing; marketing, as we know it, is changing completely. Okay, there will still be the 3 Cs (company, consumer, competitors), the 4 Ps (product, price, placement, promotion), the infamous SWOT (strengths, weaknesses, opportunities, threats), Porter’s 5 forces plus internet and a plethora of other acronyms that’s supposed to make us marketing/consulting types look smart… err… find the right niche in target markets, branding and profitability. But how we communicate to our audience is forever changing (hopefully for the better).
Living through that change and watching PR professionals blunder and companies fail is painful. But the future is also bright. And I think I’m starting to get the hang of it. Not that I know everything, but I’m starting to understand the process by which I can stay ahead of the curve, constantly try new things and fail a few times myself.
So what do I do?
- Read my Google Reader religiously
- Read lots of books
- Attend interesting events and parties
- Talk to people
- Pray a little
- Study my own strengths and weaknesses through working with other people, meeting new people and mixing in other interests (graphic design, web design, Tumbling, drawing, reading, etc.)
- Trying new things… websites, programs, etc.
- Through trial and error, find out where my strengths and my interests intersect.
- I’m good at designing things, I like social media, and I love strategy (no examples b/c I like my PR agency and want them to keep liking me :-) ).
- But… I’m an early adopter compared to most of my friends but a lagger within the social media realm. Just because I know how something works, doesn’t mean I want to adopt it personally. The same is true for companies who are interested in adopting social media in their marketing. They need to understand what part of social media makes the most sense for them. If their customers blog, then they should learn how to communicate via the comments section or even try it out themselves. If their industry is Web 2.0 (ugh) facing, they should try everything hire a community manager.
I’m still not ‘there’ yet in terms to knowing what’s my ultimate career goal. With lots of help from my manager (hands down, so amazing that I will join a “my manager is better than your manager” competition, if one exists, and kick all y’all asses! :-P ) and lots of time doing the above, I’m slowly getting there.
I feel like we should all hold hands and sing Kumbaya now… Yeah, definitely bedtime. :-)