Technically, it’s week 3, but who’s counting?
Sleep is a freaking scarcity. If sleep could be sold, supply would be steep and close to the y-axis and demand would be even more inelastic. There’d be a line out the door, even though we’re broke MBA students. For anyone who gets home before 11pm and doesn’t have to do homework, appreciate sleep.
Coke Zero, Diet Coke and Diet Dr. Pepper have become my best friends. My life is ruled by caffeine and no sleep, and yet I’m having such a great time. Paradox or twilight zone? It is 3:17 in the morning.
BTW when most brands do some sort of sponsorship or deal, it’s clearly labeled on the can/bottle. For example, I still remember Coke’s deal with AVTR. Yes, that’s Avatar (the awful James Cameron movie that’s FernGully + Romeo & Juliet with the only redeeming factor being special effects). The spelling was a bit funky but the package design was impeccable. The spacing of the AVTR letters, the serif font. It just fit. But I have some serious questions about the football logo on the new Coke Zero bottles? There’s no information. Are you doing a sponsorship or co-branding? Am I supposed to be curious enough to go look it up online? (If I weren’t into marketing and advertising, probably not.)
I finally went to the Coke Zero site and I’m even more confused. It is about football season but non-specific. I thought diet products were usually geared more towards women, but Coke seems to be pushing this product to men. Are they expanding the diet-soda-for-men market (I have no idea how big it is) in order to not cannibalize as much of the female-dominated Diet Coke market?
The choose-your-own-adventure game on the site is almost interesting, but I’d rather see the brand sponsor one of the Facebook games, where it’s more engaging for the user and also leverages the brand of the Facebook game. Of course, having worked at Playdom, I’m biased. :)
I’m loopy so it’s off to bed. Last thought: why hasn’t anyone told me about this awesome awesome product?
UPDATED: Cynical answer- probably because the packaging is awfully awfully wrong.