I started using Biore nosestrips in high school. After the first time seeing all the crap that’s in my pores, I was sold. But it’s a pretty hefty investment: $8 for 8 strips at 6 boxes a year is $48. Okay, not exorbitant, just more than I’d like to spend on a simple luxury.
With my supplies running low, I hopped over to my local CVS to buy some more.
Several things I noticed:
- They now put tape on the packaging. Apparently, people have been stealing the strips (?). And once I get home, the tape makes opening the two boxes a hassle.
- I bought two boxes and counted 18 strips. Now, last I remember from elementary math class, 8 + 8 = 16. So what’s up with the extra strips?
Most likely, it’s a marketing ploy. The temporary happiness of feeling lucky that you got a whole extra strip, not a big deal except they’re a freakin’ $1 each! But since I got two boxes, I spotted the difference. It’s not that I’m lucky. Their goal is to make everyone feel lucky.
Is that good or bad? Well I’m certainly happy to get 2 more strips free. On the other hand, I don’t like that some marketer (probably an MBA grad who wants to show off her marketing genius to the new boss) is trying to sway my emotions.
Isn’t this supposed to be this “Web 2.0-if-I-hear-that-phrase-one-more-time-I’m-going-to-shoot-someone.” Aren’t companies supposed to be all about transparency?
Why not have a campaign that says, “To show you how much we love your support over the years, we’re going to put an extra strip in every box of Biore strips. Supplies are limited.”? Or “Find the Golden Ticket at your local Target store (co-branding is awesome) to win a free spa weekend for you and a friend.” Or even “Recycle your old Biore packaging, and we’ll give you $2 off your next purchase.” They have a $2 coupon inside anyway, and a full color 4 fold brochure is surely loads of money and certainly not green. I’d rather Biore saves both of us the $1.50 for the printing cuz they’re clearly passing the cost onto the consumer.
Point is: stop trying to trick us!
This is why my goal is to work for a company that treats marketing as the champion for the consumer voice within the office. Marketing shouldn’t be about gimmicks and trickery. It’s about having a great product/service and letting people know about it.
Shame on your, Biore.
I saw the Colgate Wisp on a point of purchase display (by the checkout counter) at Walgreens. It was $2.49 for a four-pack, which isn’t too expensive for an impulse purchase.
The Colgate Wisp is a tiny toothbrush you can use, while you’re out, without having to use water.
I love it.
- It’s portable. Each brush costs about $0.60 including tax.
- Sometimes, after a meal, it’s just better to do a quick brush versus chewing gum or sucking on a mint.
- The non-brush end has this flexible toothpick that’s so much better than any traditional toothpick or tooth floss.
- The “toothpaste” is basically one of those liquid mint things. So nothing in this new product is “new.” It’s just repackaged very nicely.
- The bristles, handle, and ends are pliable, comfortable to hold and use, and look pretty futuristic.
The one thing I don’t like about the Wisp is the packaging. The package I bought (look below) comes in a set of four. I don’t need to take four with me any time I go out. In fact, if I’m going clubbing, my purse will likely be tiny. It’s hard enough to pack a camera and my iphone. I don’t have room in my purse to carry another package almost the size of a deck of cards.
Instead, the Wisp should be packaged separately, so I can take them out one at a time.
To be honest, I probably would buy this in the future. I’m not planning on using it every time I go out, probably only the times when I eat something super garlicky or have a date. So $2.49 every 3 months or so is a pretty good investment.
Ad sites aren’t always equal. I’m a huge fan of ads and love seeing the newest ideas out there.
I’m pretty much what you’d call the perfect consumer. I spend loads of money each year on tons of products from makeup (just ordered my 120 palette eyeshadow set from eBay) to dresses (my birthday dress from Forever21) to bedding to 14 pairs of Havaianas to hundreds of books.
I just love ads. They’re beautifully designed with catchy slogans and tell me exactly what’s new out there. Wow!
But not all ad sites give me what I want. When I see an awesome ad, the first thing I usually do is Tumbl it. And Ads of the World lets me do just that. I can share the link, the picture, the radio spot. Whatever it is, I can rip it and share it. Of course I also give credit (linkie) where credit it due.
Unfortunately, scaryideas, which I found first, isn’t so sharing friendly. The videos have embed restrictions. I can’t copy the picture link. I have to physically save the picture and then reupload it onto the internets. What a drag!
How can I help you spread the word about the amazing ads out there, all cataloged from your huge database, if you don’t give me the option to share it on my blog or my Tumblr or my Facebook?
That’s just silly.
And my natural reaction: unsubscribe and only post from Ad of the World. If you don’t let me help you do your marketing, I’m sure someone else will happily oblige.
Take Away? Don’t be stingy. Let your users help. Give out snipURLs, allow embedding, heck even add a hash or a “via” along with your caption to help me link back to you.
The Big Picture blog from The Boston Globe does a great job of that (check out the # mark below).
Bolts of lightning illuminate the night sky of Montevideo, Uruguay as a thunderstorm unfolds over the Uruguayan capital on July 5, 2009. (MARIANA SUAREZ/AFP/Getty Images) #
I ordered something from the Company Store at the end of last year. They had a great sale on bedding, and I ordered a rouge duvet cover and sheets. The sheets were mailed to me immediately, but the duvet cover became backordered. When I came back from China, they notified me that the cover was no longer available. I only bought the sheets to match my duvet cover, so it was no use to me. Frustrated, I wrote an email to the company, detailing my account. I wish they would have informed me of the nonavailability sooner. Afterall, it’d been three months since I placed my initial order.
So in February, I mailed back the sheets, with a postage paid label they sent to me. They credited the money. End of transaction, right? It was a great experience, but at least I was credited the $17 for the sheets.
They surprised me today with a letter.
We value the loyalty of our customers. To show our appreciation, attached is a 20% discount to be applied to your next purchase from The Company Store or Company Kids.
Great customer relations.
It just shows that a little effort goes a long long way.
It’s utterly ridiculous that I just spent 45:53 minutes on the phone with AT&T to discuss extraneous roaming charges that showed up on my bill.
It took 30 minutes just to get someone on the phone and load his system because it’s been down (I’m talking 12:00AM on Monday morning). Once I challenged the rep that it’s not possible (AT&T isn’t so stupid) that AT&T’s account system is completely off the grid and they probably staggered the updates across call centers, he said “Oh, let me check on that.”
After another 10 minutes of having completely different account information, I asked and found that the representative had the wrong person’s account information on his screen.
Once we were on the same page, checking the wrong charges, correcting them and crediting my account the $22.20 took a whole of 5 minutes.
Thanks for wasting 40 minutes of my life!
The reason I’m ranting isn’t because AT&T sucks and should go to hell. In fact, quite the opposite. I want AT&T to be successful. I’ve been with the company for 8 years now, from AT&T to Cingular back to AT&T. I’ve been with them for 3 years of DSL/phone service. In general, I’m pretty happy with the service (okay, minus the dozens of dropped calls on my cell and that one stint of my modem not working).
What I do want is for AT&T to have better presence.
- Besides the measly 4 updates on their Twitter, have Twitter accounts for your wireless (even separated by region/types of service/whatever), phone and internet. Interact with your clients, and when ish like what happened to me tonight, have someone who can talk me down from screaming at my phone- which I try my best not to do because the rep is more helpful when you’re not pissed off. Or better yet, solve the problem from the back end.
- Publicize those user forums and have community managers, so that customers can help each other. I don’t exactly know how deals work (some people pay less for more) but… if user forums save even a fraction of a percent of calls to call centers, that’s a huge cost saving.
- Update your servers. There is NO reason a customer should wait that long for a rep to pull his/her information. <Insert old marketing cliche that keeping a customer costs a lot less than acquiring a new one.>
- Start “Your World, Your Voice.“ Make it a virtual suggestion box of making AT&T work better for their customers.
I’m sick of friends teasing me about having AT&T. I want to be proud. Congrats, Verizon & Comcast, for doing a great job. But I don’t want to make the network switch just yet.
So AT&T, will you try to help me stay?