Category Archives: pr/marketing

Dear Alla Girshman

Let me first say that I have no idea who you are, except that a simple Google search states that you live in Staten Island, NY.  If this is in fact the same Alla Girshman, I’m not quite sure. What … Continue reading

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Hot Sauce in the Mail

This is a story about how great customer service and trust in your consumers can get you a long way. I went to the Chelsea Market for the first time a few weeks ago.  My roommate at the time is … Continue reading

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Filed under just life, pr/marketing, stuff

Daily Deals Emails, I’m Dumping You for Mobile.

Not including work.  Not including school.  Not including spam.  What do you get emails about? I get about 50 emails a day from Groupon, Yipit, PLNDR, Borders Rewards, Ralph Lauren, Barneys New York, Heartsy.me (it’s like Groupon for Etsy), and … Continue reading

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Superbowl Ads: An Anecdotal Experiment

It’s been weeks since I last blogged about the Superbowl.  In an effort not to taint my research, I haven’t read my last blog entry.  These are the ads I still remember (unaided recall): Biggest impression and first ad that … Continue reading

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Super Bowl 45 Ads Galore

I’m going to be honest.  Packers, Steelers, I don’t really keep up with football. … But for those who are still reading, I do religiously follow the Superbowl for the ads, the sense of community, and sometimes even the half … Continue reading

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User Experience and Why I use Citi

It feels like 90% of people who graduated around the time that I did have a Citibank Platinum Dividend credit card.  And over the years, I’ve come to rely on their customer service as a benchmark for other companies. For … Continue reading

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Wait, this is only week 2?!? Part 2

Technically, it’s week 3, but who’s counting? Sleep is a freaking scarcity.  If sleep could be sold, supply would be steep and close to the y-axis and demand would be even more inelastic.  There’d be a line out the door, … Continue reading

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Filed under MBA, pr/marketing, stuff

Sneaker Wars: A Foray in Nerdism

Just put down the book yesterday, and I’m already obsessed with the awesomeness.  It’s history, sports, fashion, and case study.  And as the World Cup is happening now, it’s very appropriate that I just finished. I’ve noticed that of the … Continue reading

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“An Ideal Balance of Softness and Strength”

I just watched the most absurd commercial.  It’s for Angel Soft toilet paper.  A guy asks his wife for a roll of toilet paper.  It’s a classic Goldilocks.  First she throws him a roll that’s too hard.  Then, it’s too … Continue reading

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Facebook Games? Yes Please!

[Disclosure: I am in no way representing my company or revealing any proprietary information.  Anything I write here is purely my own opinion and using public knowledge.] Social Gaming: nascent industry with a largely nascent user base.  And finally in … Continue reading

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