Just put down the book yesterday, and I’m already obsessed with the awesomeness. It’s history, sports, fashion, and case study. And as the World Cup is happening now, it’s very appropriate that I just finished.
I’ve noticed that of the 32 World Cup teams, 13 are sponsored by Adidas, 9 by Nike, 6 by Puma, 1 by Umbro, and 2 didn’t have very visible insignias (at least not ones I recognized off-hand). Adidas still has a lot of cache and got most of the European teams along with some of the strongest Latin and African teams. But it’s evident that Nike is making huge headway with the US team, Brazil, and a few other heavy hitters. Puma, other than the Italian team, seems to be hitting smaller third-world countries.
I never thought to look at the brand of football uniforms. It tells a lot about the sportswear market and maybe a bit about where each company is placing its bets?
We’ll have to check back depending on team standings. I’d love to see another upset like the Italy-France match of four years ago. Puma’s team won against the French Adidas team.
I like the angle of your post. Personally, I think Nike looks the sharpest. Very sleek.