August 30, 2009...9:45 pm

Brush Without Water

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I saw the Colgate Wisp on a point of purchase display (by the checkout counter) at Walgreens.  It was $2.49 for a four-pack, which isn’t too expensive for an impulse purchase.

The Colgate Wisp is a tiny toothbrush you can use, while you’re out, without having to use water.

I love it.

  1. It’s portable. Each brush costs about $0.60 including tax.
  2. Sometimes, after a meal, it’s just better to do a quick brush versus chewing gum or sucking on a mint.
  3. The non-brush end has this flexible toothpick that’s so much better than any traditional toothpick or tooth floss.
  4. The “toothpaste” is basically one of those liquid mint things.  So nothing in this new product is “new.”  It’s just repackaged very nicely.
  5. The bristles, handle, and ends are pliable, comfortable to hold and use, and look pretty futuristic.

The one thing I don’t like about the Wisp is the packaging. The package I bought (look below) comes in a set of four.  I  don’t need to take four with me any time I go out.  In fact, if I’m going clubbing, my purse will likely be tiny.  It’s hard enough to pack a camera and my iphone.  I don’t have room in my purse to carry another package almost the size of a deck of cards.

Instead, the Wisp should be packaged separately, so I can take them out one at a time.

To be honest, I probably would buy this in the future.  I’m not planning on using it every time I go out, probably only the times when I eat something super garlicky or have a date.  So $2.49 every 3 months or so is a pretty good investment.


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