Charlene Li @ Girls in Tech Event

On Wednesday night, I went to a Girls in Tech event that featuring Charlene Li and her new book Groundswell.

I love her insights on social media and how to manage a company brand, how to transform your company to embrace customers and how to join the conversation. She spoke so fluidly on the topic, outside of pimping out her book. Her passion, and succinct, concrete ideas, really drew me in. I haven’t gotten a chance to read the book yet, but I surely will.

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Here’s a quick video of Charlene and the two most important insights of Groundswell/her experience.

Happy Friday!