February 5, 2008...10:40 am

To Hillary:

Jump to Comments

I think you’re the best person for the job, but there’s no point in being online if you don’t update all your sites… or at least have one of your ambitious, overworked volunteers do it.

It’s been 11 months (!!) since you’ve been on Twitter: http://twitter.com/Hillary2008.  What’s the point of having the account?  Understandably, you’ve been meeting with people over satellite, on the air, the phone, the radio and in person, but online is huge.  You need to be here.  More.  Period.

It’s good to get some opinions from your side.  If you want to show the world that you can be sensitive and that you are (*shocking*) human, then Twitter is a great way to do so.  Even if it’s not having a conversation, I’m sure people would love to know what’s going on in your day.  Who you’ve talked to.  Saying during interviews that meeting with people and talking to them about the issues is great.  Obama’s doing a great job of that on his Twitter.  One up that by using Twitter and showing us who said what (be as specific as you want).  You doing that increases the personal connection with whom you shook hands by thousands of times.  We feel closer to you.

I think more than just updates, your supporters and undecided voters get a great glimpse of your personality, your inspiration and your passions.  We all know that you’ve put on campaign ads for universal healthcare, education and green energy (well at least here in California).  But what your competitor Barack has is his charisma, his inspirational speeches and his personality.  He makes people believe and trust in him, but you have the experience and skills necessary to actually carry out those changes.  Show that to the people by allowing them in to your daily life.  Show them how you constantly campaign and raise issues that you and the people care about.  Write about how you’re uniting people with your rallies and your proposals. 

You don’t even have to use Twitter.  Post pictures like you do with Flickr except invite supporters and frequent Flickr commenters to join the conversation.  The Internet’s not meant to be a one way communications source, so don’t treat it as such.  Get a Tumblr account and start miniblogging when you have a time.  Use it to jot down memories, pictures, interesting information from your campaign.  You don’t even have to do it: get someone else to and add a quick caption.  That way, you’re actively building your online community and have a great scrapbook of your campaigning when it’s all said and done.

Your Facebook and MySpace presence is pretty exemplary.  But you have to understand that MySpace is the end all be all, and not everyone can be covered using those two methods.  Realize that you may have over 90K supporters on FB but Barack has a whopping 240K+.  Besides, those seem official and distant.  We’d love to hear from you (or a great writer on your team who sounds enough like you to fool us). :)

.

For more information on all the candidates’ social media efforts, visit socialTNT.  Chris Lynn’s analysis and Marie William’s (a.k.a. flackette) analysis.

Leave a Reply