While researching the best online presentation SAAS programs (let me know any suggestions?), I saw that Guy Kawasaki posted the below Truemors PowerPoint presentation using slideshare. He briefly touched on the 24 years it took to build a brand that costs him $0 in marketing, but I just want to reemphasize that point. (Ping me if the slideshow doesn’t work for you.)
So many little fledgelings are trying to use Facebook, LinkedIn, or MySpace to become social media influencers. They go on and add millions of apps and friends, but then don’t take the time to invest in the relationships required to build their presence on the web. It doesn’t matter if you have an account. If you don’t use it, it won’t get you anywhere. Todd Defren, said exactly that in a recent article in PR Week (I’d link it, but you have to be a subscribed user to read). I completely agree with him.
In other words: Guy was so successful because people understand and respect his brand. His website received so many hits from such a limited budget because he is a powerful brand. Pretty obvious, but I thought I’d <insert relevant American English idiom about beating the topic to death here>.
Also a quick note: even worse is than taking up space is when you use your profile to send a million and a half app, event, group, etc. invites. Go. Away.
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