Monthly Archives: August 2007

oh.. the irony… it’s killing me

“you and love came into my life at the very same moment.”

“happy anniversary.”

                  

Bought that card in June… not knowing we would last until our anniversary.

Found it today while cleaning my desk.

Great.

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Filed under just life, love

Altruism = Blatant Publicity

** I’ll blog about this later, but I definitely dig it from a marketing perspective and don’t know how to take it ethically.**

Voce Hosts “Off The Record” Fundraiser

Posted on August 15, 2007 at 10:58 AM

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Off The Record - Sept 12, 2007
Voce is bringing out the PR, media and marketing tech community to support Girls For A Change, a national organization that empowers young women to create social change in their communities.

Join us at the Rockit Room to raise money, listen to some great music and party with friends. Don Clark and his band, Off the Record, will take the stage at 8pm. Guitars and amps will be smashed around midnight.

Hope to see you there!

What: Girls For A Change Benefit
Where: Rockit Room
406 Clement Street (between 5th and 6th Ave.)
San Francisco
When: September 12 @ 7pm
Why: Raise Some Money for a Good Cause
Entertainment: Off the Record Band

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why is the answer always come down to there is no answer?

 

The word “transparency” has been buzzing around the PR and social media realms like the “new economy” jargon of the late 90s.  However, I haven’t read that many bloggers who are dissecting the concept and its applications until now.  Perhaps, there have been others, and I wasn’t searching hard enough.  The point is… the conversation’s out there.

Here are some tidbits:

You need to pass “the Mom test.” If your mother would say it is wrong, it probably is.

 When it comes to copywriting and conversational marketing, it’s all about “how you say it,” combined with a strategic decision as to “what to say” so that you can meet your goals. You’re trying to create an experience that others respond to favorably, just like you would in person.

The secret to effective marketing is to focus on the needs of others, rather than our own egocentric need to “authentically” express whatever we’re feeling at the moment. We teach that to our children, and yet we’re to believe it doesn’t apply to social media?

Where do we draw the line with transparency and authenticity when what people really want is a story that adds value to their lives? What if no one likes the real you?

Here is my positive response:

“Thanks, Brian. I’ve been wanting someone with the right insight to ask these questions a while ago…

“Transparency and/or authenticity isn’t about telling the whole truth and nothing but the truth. I think it comes down to showing the relevant sides of yourself or your company with a certain amount of tact.

“Every person or company has various faces, which may all be “authentic” even if they’re sometimes contradictory. The tricky part is determining which face or faces will get the results that both you and the other person/party want.

“In the car salesman example, the nice car salesman isn’t looking out for you needs and wants before his own. He’s simply found that by being nice and understanding what you want, he also gets what he wants.

“And I don’t think there’s anything wrong with that. Just because he isn’t being completely transparent does not mean he isn’t being authentic. And no company can ever be completely transparent. It would simply lose its competitive edge, if competitors can see their value chain model, accounting books, marketing strategy, etc.

“In terms of do people want authenticity and transparency? It’s a Catch 22. They can’t determine if they want to know until they already know it, yes? I.e., do you really want to feel guilty every time you eat Nestle chocolate because the company admitted that they use 8 year old boys from Africa to harvest the cocao beans? Probably not.

“What do you think?”

This, on the other hand is my unpublished cynical answer:

Transparency and/or authenticity isn’t about telling the whole truth and nothing but the truth.  I believe it’s about showing and proving good intentions.  I may sound cynical, but the truth is that companies want to make money and stay profitable.  That is their ultimate goal just like the car salesman’s goal of selling you the car.  However, that doesn’t mean these companies don’t also want to please their clients.

As corporations continue to growth and merge, with the opportunities that social media now provide the market and especially after all the fraud that’s been going on, customers now want some level of trust.  I think that’s why there’s a need for transparency.  The companies are simply filling a demand, so they can satisfy their customers and maintain profitability.

So it’s never really been about being real.  It is about giving people what they want.  And somewhere deep down inside, the company may truly be kind and innovative and blah blah blah, but I don’t think that’s what really matters.  The end doesn’t justify the means.  But when you can’t determine the means or there are multiple that may be conflicting, then you might as well just go with the ends.  And put a good faith effort in marketing the means that you think the customers want to hear.

So to answer Brian’s original last questions: I don’t think transparency and authenticity is against what people want.  It’s all about finding the place where those two concept intercepts and find a happy medium.  And I don’t really think there’s such a thing as no one liking you… it’s about you finding someone to like you… so there.

 :)

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i think i broke my computer

… cuz it’s being hella sloooooww

 ist2_2598811_be_first.jpg

I found this while looking for “track and field” on iStockphoto…hehehehe :)

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Filed under funnnie, just life

back to reality

Yeah… pretty sure nothing’s actually going to happen… no midnight seranades outside my window or anything… too practical for that or something…

so on with life!

… i need a man…

hahah… no seriously, I need to get my ish together…

so… in case I haven’t already told you… no worries, I only told like 4 people, including my parents:

I got a raaiiiissseeeee…. :o)

Okay, on to work today!! I’m awake and like totally ready… or something… w00t!

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crashing against the surf

Dear you,

It’s been okay recently, but this weekend, I couldn’t stop thinking about you.

I keep wanting things to be okay again.  For you to “come around.”  Be ready.  Love me.

Fantasies about running into you and S. J. K. V. somewhere in the northeast.  Meeting your mommy and Ajjie.  Cooking breakfast together.  Falling asleep in your arms… sans the snoring.  Dancing with you at the EndUp instead of the various sleazes that tried to grab my hand, arm, waist.  Just seeing you.  Hugging you.  Feeling your hair through my fingers as it gets longer and placing your cheek against mine.

I know that you aren’t ready at this point.  And I truly believe that even if you were, I’m probably not that one.  It really sucks.  I don’t know how I got here so fast, and I’m not sure how to move on.  I feel green compared to you.  As usual, I don’t have the patience of time, even though I have the rest of my life to “get over” you.

I think the process is slow, and sometimes you say hurtful things without meaning to, like “most girls say that” or “yeah, we probably won’t get back together.”  I know you don’t mean to, or maybe you do.  It’s just the truth, but it’s hard to swallow.

There are still so many questions bubbling in my head, like did I really push you in and push you out?  Why didn’t it work?  Who are you hanging out with now?  Why are there “random girls” commenting on your page?  Why are there random girls that comment on most guys’ pages…?  Do you ever think of me?  Dream of me?  Want me still?  Was I ever pretty to you?  Beautiful?  Or was looks something you had to look past?  Silly questions that I dare not ask.  Stupid things that don’t deserve answers.  Guilt trips that don’t need to happen.  But I wonder nonetheless.

I couldn’t stop thinking about you Saturday, Sunday, today.  Dancing at the club dreaming of what it would be like if you were there behind me.  Waking up wishing I were curled next to you.  Not wanting to sleep so I could keep you on the line just so much longer.  Walking to work thinking about sitting on your lap and hugging you so tightly that you won’t be able to run away from me.

It’s silly I know.  You have to want to stay in order to stay.  I always understood that, but for some reason, I didn’t trust that I was good enough for you to want to stay.  It was never about you being “not the one I’m looking for” and all about “I’m not good enough for you to actually have feelings for me.”  And the more you showed that you weren’t ready, the more I thought that it was really something lacking in me and the more I held you close, guarded you from other silly girls, and pushed you away all at the same time.

I’m not sure what to think anymore.  It’s hard to accept that you don’t want to be with me anymore.  I’ve realized that all the stupid little couply things I wanted from you don’t really matter.  It’s true.  All I want is you.  Your time.  Your love… or at least your emotions.

And I know I was selfish.  I know I was mean, naggy, bitchy, explosive, and random.  I’m not sure what to do.  I can’t control myself when I’m around you… I guess that’s why out of the 7 odd months we were together and the 5 weeks after, I was only really able to cry a handful of times when you weren’t there.  I just feel so comfortable around you, so protected, and so accepted.  I know you hated to see me cry, but I loved that I could get some release when I was around you.  I’ve never really been not able to cry before, but all of a sudden, I can’t… I don’t know why either.

Yes, I’m being contradictory and probably lacking sense.  But I want to put it out there.  I’m not sure why I’ve always been this open, and more than once it’s just backfired on me.  Digest or discard this at your will, if you’re even reading.  Take it with a grain of salt.

I love you,

J.X.

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Filed under love

brand above brains

While researching the best online presentation SAAS programs (let me know any suggestions?), I saw that Guy Kawasaki posted the below Truemors PowerPoint presentation using slideshare.  He briefly touched on the 24 years it took to build a brand that costs him $0 in marketing, but I just want to reemphasize that point.  (Ping me if the slideshow doesn’t work for you.)

So many little fledgelings are trying to use Facebook, LinkedIn, or MySpace to become social media influencers.  They go on and add millions of apps and friends, but then don’t take the time to invest in the relationships required to build their presence on the web.  It doesn’t matter if you have an account.  If you don’t use it, it won’t get you anywhere.  Todd Defren, said exactly that in a recent article in PR Week (I’d link it, but you have to be a subscribed user to read).  I completely agree with him.

In other words: Guy was so successful because people understand and respect his brand.  His website received so many hits from such a limited budget because he is a powerful brand.  Pretty obvious, but I thought I’d <insert relevant American English idiom about beating the topic to death here>.

Also a quick note: even worse is than taking up space is when you use your profile to send a million and a half app, event, group, etc. invites.  Go. Away.

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